BOOTSTRAPPING: making it work

During holidays, is always nice relive the past.

"From accordion buttons to shirt buttons.
From Ancona to Milan with a Vespa, without a car.
From the family flat to a owned building."

The story of an italian family business, raised with many sacrifices and smiles, told by those who were there from the beggining, and by those who currently keep it alive.

Everything started from the great crisis of Fiat, which caused the closure of many companies of the time.
Then the entrepreneurial turning point: producing buttons for the accordions.
How did it shift to the textile industry, producing accessories for clothing and shirts?

The art of bootstrapping, the entrepreneurial spirit, anecdotes and sacrifices of Ferruccio and Fabio Pirani.

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