CUSTOM SECURITY SEALS: WHY THEY CAN LET YOUR BRAND SELL MORE

Yes, customizing packaging helps to increase sales of a product.

Packaging plays a key role in attracting consumer attention and communicating the value and uniqueness of clothing. For this, many companies prefer to design it in the image and similarity of the brand.
In fact, it has been observed that in 99% of cases we choose with the eyes or letting ourselves be “seduced” by how the product looks outside, triggering an "emotional involvement".
Unconsciously, the color, the writings, the values that the brand represents, become for the consumer a reason for choice, as the client identifies with them: the selection of that specific brand, is a way to communicate their personal values shared with the brand.
Francesco Pinci, Italian expert in neuromarketing, in one of his recent studies testifies that, in the decision-making process that leads us to purchase, is important the set of elements that make up the packaging such as color, the font, the logo, but also the perceptions of the company's values in the choice of packaging materials.

A well-thought-out and eye-catching design can make the difference in engaging consumers and pushing them to purchase.

HANG TAG STRINGS

A key part of packaging is the security seal for tags.

Their function is twofold: attach the tag to the garment, and play a safety role.
They are designed to be difficult to remove without damaging or breaking the seal itself. This helps to prevent tampering or unauthorized replacement of tags, protecting the object or product to which they are associated.
If a security tag seal is removed or damaged, it can be an indicator of violation or lack of compliance.

In this way, the consumer is also reassured: the label seals provide a sense of safety to consumers, demonstrating that the item or product was not tampered with or opened before purchase.

CUSTOMIZING SEAL TAGS HELPS THE BRAND

In addition to performing these roles, with a few tweaks seals can be used to promote the brand, IF customized, which is positively correlated with increased sales and customer loyalty.

Here are some reasons:.

1. Professionalism:it's the details that make the difference. The attention and care of the packaging positively influence the overall impression of professionalism that you want to convey, also justifying a higher price.

   Highlighting the authenticity of the brand belonging to that particular product, gives more credibility and professionalism.
   Would you ever buy an unsealed bottle of wine?
   
   

2. Differentiation from competitors: n a competitive market, custom packaging helps to distinguish your product from your competitors, and to offer the plus that consumers like, and create a strong visual identity.

   An attractive and unique design attracts the attention of consumers and pushes them to examine the product.
   
   

3. Attraction: pulling out the tag to learn about the size or price, a custom seal with the logo or brand name will capture the customer's attention more, making the garment more attractive than others in a store.
   
   
4. Value communication: personalised packaging can create an emotional bond with consumers. A design that reflects the values and identity of the brand arouses a sense of affinity and belonging, making consumers feel more inclined to buy the product.

Customization helps to better understand the value of the product.

HOW TO CUSTOMIZE HANG TAG STRINGS

Personalize hang tag rope is a piece of cake!

Here some easy steps:

1. Choose the shape: available shapes are countless. In PIR.SA.FA., we have available 6 different shapes: rectangular, square, round, semi-oval, cockade and cylinder.
   
   
2. Prepare the cliché: the cliché is an essential tool for customizing products, such as imprinting a logo or a specific design on different surfaces.
   Each cliché is tailor-made to meet the specific needs of the customer. Its creation can take several steps and certainly requires time, resources and specialized skills, which contributes to the overall cost. Once made, the cliché can be used for a significant number of productions without additional costs.
   Unlike other recurring expenses, such as consumables, it has a longer service life and can be amortised on a range of products.
   
   This makes the initial cost of the cliché a long-term investment, as the customer can benefit from an efficient and high-quality customization process over time.
   
   
3. Choose colors: we can move on to the choice of colors. The colors to choose are related to:

• Plastic colors: over 80 colors available;
• Print colors: printing will be hot embossed, the most durable method for engravings on plastic and other heat sensitive materials. The chosen colors are often bright, as they stand out even at long distances;
• Cord colors: in addition to the color that can be matched or not to the color of the plastic, you can also choose the type of cord (nylon, rayon, cotton, waxed cotton).

All colors can be varied for each production: unlike the cliché that you need to redo from scratch for variations, the colors can be easily replaced at no cost.

Recall also, that the seal PIR.SA.FA. is a one-piece seal: unlike the others, it is a single piece with the cord welded inside, which ensures a 100% seal, performing precisely the security function.
On the contrary, many of the seals in circulation, are composed of 2 parts welded through simple glue, joining the rope in the middle.

DO YOU WANT TO CUSTOMIZE THE SEAL TAG

WITH THE LOGO OF YOUR BRAND?

Please, contact us at pirsafa@pirsafa.com

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